About the Issue

SNAP incentives have become a powerful way to improve economic outcomes for local farms and businesses while also helping to increase the amount of healthy foods available to low-income families and individuals in the United States.

Incentive programs are designed to help the 44 million people in the U.S. who participate in SNAP – two-thirds of whom are children, the elderly and people with disabilities – use their benefits to purchase incentivized healthy products while receiving a matching amount to purchase additional fruits and vegetables.

Authorized in 2014, the Food Insecurity Nutrition Incentive (FINI) program provides $100 million in federal funds for grants to support these produce incentive programs for SNAP participants around the country. And studies show that these programs are effective: SNAP participants who receive added financial incentives to purchase more fruits and vegetables spend more of their SNAP benefits on these healthy foods. Furthermore, every $5 spent using SNAP generates as much as $9 in economic activity.

But in order to access the funds, local and state governments must design implementation programs, and in most cases, procure matching funds before they can launch this important benefit.

In this toolkit, you will find a variety of resources to help kickstart your own campaign to advocate for SNAP incentives. Working with fellow community members and local organizations, you have the power to instigate exciting changes. It’s critical that our decision makers understand the benefits of SNAP incentives programs for both the health of our communities and of our economy.